Mazda2 Overview
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With the Mazda2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new Mazda2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing subcompact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a subcompact car, Mazda created a design that is highly distinctive, but timeless. Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car’s body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new Mazda2’s compact body. In other words, the Mazda2 possesses the essence of Mazda’s spirit of compact, sporty dynamic performance – “Zoom-Zoom Concentrated.” In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of “coordinated movement”. In line with this theme, the design team combined the visual movements created by the car’s silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a subcompact car. These expressions exude a powerful energy that makes the new Mazda2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders. |